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Student Media Consumption Stats

http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0">



Student Media Consumption Stats

http://www.guide2digitallearning.com/professional_development/teenage_media_technology_consumption

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http://www.frankwbaker.com/mediause.htm

InfoFromTheNet
InfoFromTheNet

https://www.library.ohiou.edu/newsblog/general/from-an-ou-student-media-consumption-and-info-tree


Teenage Media/Technology Consumption

For all the people who are involved in helping youth achieve the most for themselves in these competitive times, one of the questions that is asked is, How much time do they spend with technology? More specifically what kind of technology do they spend time with? The Kaiser Family Foundation has just published the third in a survey about the media use of students between the ages of 8 and 18. One of their conclusions: “A key reason young people spend more time consuming media these days than in previous years is that there are ever-expanding opportunities for them to do so.”The survey asked what kind of media is being used, how many hours a day is it being used, and what kind of hardware is available to them in their homes, cars, bedrooms? As the Kaiser report states: “Understanding the role of media in young people’s lives is essential for those concerned about promoting the healthy development of children and adolescents, including parents pediatricians, policymakers, children’s advocates, educators and public health groups.”Among the questions that were studied:·Which media are young people using?·How much time do they spend with each medium in a typical day?·How big a role are mobile and online media playing in young people’s lives?·How are they using computers and the Internet?·What is the media environment in which young people live – that is, the types and number of media available in their homes and their bedrooms?·What changes have there been in media use patterns over the years?·Are there differences in them media use habits of boys versus girls, or among Black, White and Hispanic youth?Key Findings“Over the past five years, there has been a huge increase in media use among young people.” Five years ago young people spent 6 hours and 21 minutes a day with media; today they spend 8 hours and 30 minutes on media.
Among all 8- to 18 year-olds, average amount of time spent with each medium in a typical day.

2009
 2004
 1999
TV content
 4:29
 3:51
 3:47
Music/audio
 2:31
 1:44
 1:48
Computer
 1:29
 1:02
 :27
Video Game
 1:13
 :49
 :26
Print
 :38
 :43
 :43
Movies
 :25
 :25
 :18
Total Media Exposure
 10:45
 8:33
 7:29
Multitasking proportion
 29%
 26%
 16%
Total Media Use
 7:38
 6:21
 6:19
Changes in Media Use, 2004-2009Music Audio increased by 48 minutesTV Content Increased by 38 minutesComputers Increased by 27 minutesVideo Games Increased by 24 minutesMovies n/cPrint Decreased .05 (Not statistically significant)“The story of media in young people’s lives today is primarily a story of technology facilitating increased consumption.”Mobil Media Ownership, Over Time - Among all 8- to 18 olds, percent who own each platformipod/MP3 Player 18% in 2004, 76% in 2009Cell Phone 39% in 2004, 66% in 2009Laptop 12% in 2004 29% in 2009Home Internet Access, Over Time - Among all 8- to 18 olds, percent with:Home Internet Access 47% in 1999, 74% in 2004, 84% in 2009High-speed/wireless home access 31% in 2004, 59% in 2009Internet access in their bedroom 10% in 1999, 20% in 2004, 33% in 2009
Among all 8- to 18-year-olds, percent of heavy, moderate and light media users who say they get mostly:

Heavy Users
 Moderate Users
 Light Users
Good Grades (A’s and B’s)
 51%
 65%
 66%
Fair/poor grades (C’s or below)
 47%
 31%
 23%
Among all 8- to 18-year olds, percent of heavy, moderate, and light media users who say they are:
Have a lot of friends
 93%
 91%
 91%
Get along well with their parents
 84%
 90%
 90%
Have been happy at school this year
 72%
 81%
 82%
Are often bored?
 60%
 53%
 48%
Get into trouble a lot
 33%
 21%
 16%
Are often sad or unhappy
 32%
 23%
 22%
Children whose parents make an effort to limit media use – through the media environment they create in the home and the rules they set – spend less time with media than their peers.Media Exposure, by TV Environment and Rules – Total media exposure (number of hours out of 14) among 8 to 18-year olds with:·TV in bedroom 11 hours 56 minutes·No TV in bedroom 7 hours 55 minutes·TV left on most of the time 12 hours 14 minutes·TV left on only a little or never 9 hour and five minutes·No media rules 12 hours 43 minutes·Have Media rules 9 hours 51 minutesTwo groups of young people stand out for their high levels of media consumption: those in the ‘tween and early teen years (11 to 14 year olds) and Black and Hispanics.Average amount of time spent with each medium in a typical day:·TV Contento8-10-year-olds 3 hours, 41 minuteso11-14-year-olds 5 hours, 3 minuteso15-18-year-olds 4 hours, 22 minutes·Musico8-10-year-olds 1 hour, 8 minuteso11-14-year-olds 2 hours, 22 minuteso15-18-year-olds 3 hours, 3 minutes·Computerso8-10-year-olds 46 minuteso11-14-year-olds 1 hour, 46 minuteso15-18-year-olds 1 hour, 39 minutes·Video gameso8-10-year-olds 1 hour, 1 minuteso11-14-year-olds 1 hour, 25 minuteso15-18-year-olds 1 hour, 8 minutes·Total media exposure o8-10-year-olds 7 hours, 51 minuteso11-14-year-olds 11 hours, 53 minuteso15-18-year-olds 11 hours, 23 minutes·Total media use o8-10-year-olds 5 hours, 29 minuteso11-14-year-olds 8 hours, 40 minuteso15-18-year-olds 7 hours, 58 minutesMedia Use, by Race/EthnicityAverage amount of time spent with each medium in a typical day:·TV ContentoWhite 3 hours, 36 minutesoBlack 5 hours, 54 minutesoHispanic 5 hours, 21 minutes·MusicoWhite 1 hour, 48 minutesoBlack 2 hours, 42 minutesoHispanic 2 hours, 52 minutes·ComputersoWhite 1 hour, 17 minutesoBlack 1 hour, 24 minutesoHispanic 1 hour, 49 minutes·Video GamesoWhite 56 minutesoBlack 1 hour, 25 minutesoHispanic 1 hour, 35 minutes·Total media exposureoWhite 8 hours, 36 minutesoBlack 12 hour, 59 minutesoHispanic 13 hours·Total media useoWhite 6 hours, 22 minutesoBlack 9 hours, 44 minutesoHispanic 9 hours, 14 minutes“The disparities in media use in relation to both age and race are difficult to ignore. The jump in media use that occurs when young people hit the 11- to 14-year-old age group is tremendous. … just as children begin to make the transition into adolescence, their media use explodes. ”“A key reason young people spend more time consuming media these days than in previous years is that there are ever-expanding opportunities for them to do so – more TVs, computers and video game players in their homes, bedrooms and cars, and more media-ready cell phones and iPods in their pockets.” Generation M2: Media in the Lives of 8- to 18 Year-Olds Kaiser Family Foundation.

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